Email isn’t dead. And it’s not going anywhere anytime soon. Our proven approach drives engagement through automated, personalized messages thoughtfully designed to create a more cohesive and meaningful brand experience.
If you’re new to understanding how email marketing supports your marketing funnel, it will make you wonder why you’ve never done it before.
Email marketing, unlike any other marketing channel, touches every stage of the funnel. It should be leveraged across the entire sales funnel and beyond to maximize the ROI of every touchpoint.
Teach and be Helpful
Send content tailored to a
subscriber's pain points
and intrested.
Discuss the benefits of your product/service.
Provide specific,helpful
product information.
Entice subscribers to purchase
using discounts or promotions.
Send targeted educational
content that your subscribers
find valuable and delightful.
Delight your customers with
valuable,helpful content
and awesome service.
Give too many details about your product or service
Oversell.
Discuss the benefits of your product/service.
Forget about existing customers.
Stop providing value to customers.
Stop interacting with customers.
Send content that is
irrelevant to your subscriber.
Push subscribers to purchase if they're not ready to buy
Establish thought leadership
Awareness
Consideration
Conversion
Loyalty
Advocacy
To show the value of your product or service,provide educational content
and build a relationship with your subscriber.
To Build a deeper relationship with your subscriber,introduce them to your
products/service and nuture them with contextual or targeted content.
To convince your subscriber to purchase.
To retain your customers and instill loyalty by delighting subscribers with helpful content and awesome service.
To turn your customers into fans who talk about your company and refer you to their friends.
